Concept/insight development, brand strategy, creative direction, and logo design for the Vancouver Canucks 50th Anniversary season.

Throughout the Canucks’ 50 year history, the team has had many different (some say clashing) identities. Canucks fans love to debate which era is the best, so the the insight is simple: whichever jersey you choose to wear, wear it with pride – because on our team, there’s no wrong way to show your colours.

Concept Development, Brand Strategy, Creative Direction, Logo Design, Photography, Art Direction, Merchandise Design, Copywriting, Project Management