An image of a Vancouver Warriors lacrosse players holding a plate of sushi, with Lacrosse Is Back Downtown tagline
An image of a Vancouver Warriors lacrosse player holding a French Bulldog, with Lacrosse Is Back Downtown tagline
An image of a Vancouver Warriors lacrosse player holding a green smoothie, with Lacrosse Is Back Downtown tagline
An image of a Vancouver Warriors lacrosse player wearing socks and sandals, with Lacrosse Is Back Downtown tagline

Concept/insight development, creative direction, and copywriting for the Vancouver Warriors’ inaugural season brand campaign. Poking fun at downtown Vancouver millennial stereotypes.

Concept Development, Brand Strategy, Creative Direction, Copywriting, Art Direction, Photography, Marketing Strategy